After a recent OTC products acquisition a small cap pharma company was faced with the daunting task of receiving inventory from the acquisition site, documenting inventory, destroying obsolete material, preparing and validating active inventory, and reintroducing the validated promotional material to the reps and dealers. marcomCORE received the products, issued a certificate of destruction for the obsolete items, and allowed the client a leaner more accurate inventory for introduction to their existing product lines. These actions helped reduce initial product acquisition cost, saved hours of internal labor costs, and created a seamless transition to market.
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